L'Oréal Paris|NYX Meet GORJS Beauty
“IT IS NOT SPRING, UNTIL ALL FLOWERS BLOSSOM” (a quote from Shui Mak Ka, one of the factory workers initializing the 1982 Garment Strike) is a homage to the overlooked and objectified laboring body of Asian Immigrant Women in the western world, with an eye on the garment factory owners and workers within the New York garment production sector as a representation of the US social panorama. With reference to the French philosopher Gaston Bachelars’s topo-analysis theory from his literature work The Poetics of Space — a form of research that examines the intimacy of objects and spaces; the working space itself becomes the representation of one’s identity, cultural behaviour and a kind of consciousness. Thus, this collaborative project aims to explore the poetic relationship between these women factory worker’s invisible social identity, the workspace, movement and fashion in the Chinese diaspora in America, dating from the 1970s to present times. Based on my personal experience growing up as a Chinese immigrant, as well as through my working experience as an Asian fashion designer in the US, I have been closely exposed to the lives and workspaces of Asian immigrant sewers and garment factory workers in the recent years. Aside of undesirable working conditions, unlawful working hours and underpaid rates, their names and workmanship have been rarely credited by the industry nor celebrated designers. 
Client
L’Oreal NYX Professional Makeup
Credits

Client: L’Oreal Brand: NYX Professional Makeup Agency: Berlin Cameron Founder/COO: Ewen Cameron President: Jennifer DaSilva Group Account Director: Emily Bond Project Manager: De’Anna Butler Associate Creative Director: Kerry Pantland Business & Technology Partner: Luna Market Luna Co-Founders: Billy Huang, Jack Cameron Director of Operations: Matt Lee Production Company: NewKino Studio NewKino Founder: Noah Kim Director: Curry Tian Featured 3D Artists: Smeccea, Curry Tian, Craves Art Director / Technical Director : Noah Kim Producer: Henry DaCosta, Noah Kim Assistant director:Xingshu Yin, Gege Fu, Ge Yin Artist manager (Curry):Cyrus Saidi Environment design, Character design, VFX (Curry): Aias Kokkalis 3D Designer (Craves, End Scene): Brooks Lane Rigging Lead: Monica Erlano Character Animators: Jeff Kim, Christine Zo, Kenneth Rosen Cloth Simulation: Amin Ashtar Ali Storyboard Artist: Fernando Caire End Card Design: Brian Chen Colorist: Roy Sun @ Reason Studio Color Producer: Xi Shen Composer/Sound designer: Julian Lamadrid